Jason Pickar
🌐 jasondotcom.com | 📍 Seattle, WA
VP Creative Director who turns brand partnerships into cultural moments that drive business results. Five years leading 30+ partnership campaigns for McDonald's — Travis Scott, BTS, Grimace Birthday, WcDonald's Anime, Minecraft Movie Meal — across owned channels (app, web, email, push, CRM).
Grimace Birthday hit 67% above sales projections. ONE strategic audience for Minecraft Movie Meal drove $25M+ in incremental revenue. WcDonald's Anime lifted McNuggets sales 24%. Worked on campaigns that won three consecutive McDonald's Feel Good Awards.
What makes me different: I've proven that owned channels — app, email, push, website — can feel like brand moments, not promotional noise. Most creative directors treat those channels as an afterthought. I treated them as the campaign. I build teams where people take creative risks because they know I'll back them up. I also built a video game with AI in 30 days with zero coding background (agencyrpg.com), because I'd rather build the future than just talk about it.
Featured Work
